About 99Exch – India's Leading Betting Exchange

The 99Exch Story

99exch was born from a simple frustration. Indian sports fans — millions of passionate cricket, football and kabaddi lovers — deserved better than clunky offshore bookmakers with slow payouts, unfair odds and zero accountability. In 2023, a small team of sports enthusiasts and fintech engineers set out to build something different: a true betting exchange designed exclusively for the Indian market.

The founding team had spent years working inside traditional bookmaking operations. They watched the house edge eat into player returns. They saw withdrawal delays stretch from hours to days. They witnessed customer support reduced to automated bots and unresponsive email tickets. They knew there was a better way — and that way was the exchange model.

Unlike a traditional bookmaker that sets odds against you, a betting exchange matches bets between players. The platform simply facilitates the trade and takes a small commission on net winnings. The result is sharper odds determined by real market supply and demand, higher limits for winning players, and a fundamentally fairer system for everyone involved.

From a small office with five team members to a platform serving over 100,000 active players across India, 99exch has grown by doing one thing relentlessly well: putting the player first. Every feature, every policy, every design decision on our platform traces back to a single question — does this make the player's experience better?

Our Mission

The mission of 99exch is to provide Indian sports fans with the most transparent, fast and rewarding betting exchange experience possible. We believe every player deserves access to real market odds, instant deposits and same-day withdrawals — without compromise.

We are not here to compete with bloated global platforms that treat Indian players as an afterthought. We are here to build the best exchange for India, by people who understand India. From UPI-native deposits to Hindi-speaking support agents, from IPL-optimized servers to regional language interfaces, everything at 99exch is built with the Indian player at the centre.

Our mission is measured not by revenue targets or user acquisition numbers, but by the number of players who trust us with their activity month after month, year after year. Trust is earned through consistent performance, and that is exactly what we deliver.

Our Vision for the Future

We envision a future where every Indian sports fan has access to a world-class betting exchange — one that matches global standards for security, speed and fairness while remaining deeply rooted in the needs of the Indian market. We see a future where betting is transparent, responsible and enjoyable.

Over the coming years, 99exch will continue expanding its sports coverage, deepening its casino offerings and innovating on the technology front. We are investing heavily in live streaming, AI-powered odds analytics and mobile-first features that will redefine what an Indian betting exchange can be.

The journey from five people in a small room to one of India's most trusted exchanges has been remarkable. But we are just getting started. The best of 99exch is still ahead of us.

99Exch vs Traditional Bookmakers

Understanding the exchange model is key to understanding why 99exch offers better value. Here is how we compare to traditional fixed-odds bookmakers:

Built for India, by India

99exch is designed from the ground up for the Indian market. This is not a global platform with an Indian skin slapped on top. Every element reflects the unique needs and preferences of Indian players:

• INR-Native: All transactions are in Indian Rupees. No currency conversion fees, no exchange rate surprises.
• UPI Integration: Instant deposits via Google Pay, PhonePe, Paytm and other UPI apps. No card details needed.
• Hindi & English: WhatsApp support in Hindi, English and regional languages. Your agent speaks your language.
• Cricket-First: Deep coverage of IPL, domestic leagues and international cricket. Ball-by-ball live odds during every match.
• Mobile-Optimised: Our platform is built for Indian mobile networks. It loads fast on 4G, works smoothly on budget devices and uses minimal data.
• Indian Payment Hours: Our support team operates on Indian time, during Indian hours — including weekends and holidays.

Our Team

The 99exch team is a diverse group of engineers, designers, sports analysts and customer support specialists united by a passion for building the best exchange experience in India. Our core team brings experience from leading fintech companies, major sports platforms and customer-first organisations.

We believe in small teams with big impact. Every person at 99exch wears multiple hats. Engineers talk to players. Support agents contribute to product development. Sports analysts help shape platform features. This culture of shared ownership keeps us agile, responsive and deeply connected to the players we serve.

Our customer support team is the heart of 99exch. Every agent is trained not just on the technical aspects of the platform, but on the principles of empathetic, player-first service. When you message your 99exch agent on WhatsApp, you are talking to someone who genuinely cares about your experience and has the authority to solve your problem on the spot.

Security & Compliance

Security is not a department at 99exch — it is a culture. Our infrastructure is built on enterprise-grade cloud architecture with multiple layers of protection:

• 256-bit SSL Encryption: All data in transit is encrypted using the same standard trusted by banks worldwide.
• Segregated Player Funds: Your money is held in accounts separate from 99exch's operational funds. In the unlikely event of any financial issue, your balance is protected.
• 24/7 Monitoring: Our security operations centre monitors the platform around the clock for unusual activity, fraud attempts and system anomalies.
• Regular Audits: We conduct regular internal and external security audits to ensure our systems meet the highest standards.
• Account Verification: Our multi-step verification process ensures that only you can access your account and funds.

Responsible Gaming Commitment

99exch is committed to promoting responsible gaming across our platform. We believe betting should be a fun, recreational activity — not a source of stress or financial difficulty. To that end, we provide a suite of tools that put you in control of your experience:

• Deposit Limits: Set daily, weekly or monthly deposit limits that cannot be exceeded. Limits can be lowered instantly but increases require a 24-hour cooling-off period.
• Session Reminders: Configurable alerts that notify you of how long you have been active on the platform.
• Self-Exclusion: Temporarily or permanently exclude yourself from the platform. Self-exclusion is immediate and cannot be reversed during the exclusion period.
• Cooling-Off Periods: Take a short break from the platform without permanent self-exclusion. Choose 24 hours, 48 hours, 7 days or 30 days.
• Reality Checks: Regular pop-up summaries of your activity, including total staked, net position and time spent.

We also train our support agents to recognise signs of problem gambling and to offer assistance proactively. If you or someone you know needs help, please reach out to your 99exch agent or contact a gambling helpline in your region.

Our Promise to You

We do not just promise fair odds and fast payouts — we have built an entire platform around making them the default. Every feature, every page, every interaction on 99exch exists to make your betting experience better, safer and more enjoyable.

Whether you are a seasoned exchange bettor who has traded on platforms worldwide or a first-time player placing your very first cricket bet, 99exch gives you the tools, support and security you need to bet with confidence. We earn your trust every day through consistent performance, transparent communication and a relentless focus on what matters most — you.

Thank you for choosing 99exch. We are honoured to be your exchange.